Business Analytics

A Socio-Technical Approach to Manage Analytics-as-a-Service - Results of an Action Design Research Project

The ability to generate business-relevant information and its use for business process improvements is a key success factor for businesses today. Answering the call for further research on success-relevant practices and instruments for managing …

Archetypes of Data Analytics Providers in the Big Data Era

The ability to generate business-relevant information and use it to improve business processes is a fundamental lever to achieve competitive advantages and to increase organizational performance today. The increasing relevance of analysis activities …